Our’s is a B2b (business to business) trade portal boasts of its focus on chemical and allied industries .
It is dedicated to small scale Manufacturing and trading sector which always remain hidden ,unnoticed and mostly avoided because majority of it represents lack of funds ,lack of manpower and lack of knowledge which withhold them to invest sufficiently in advertising in online media such as banner advertising ,trade portal listing ,pay-per –click marketing and other major marketing techniques about which most of us are simply unaware of or even if they are aware they don’t have faith in it .
Advertising (it’s a wide term) being a major portion of corporate investment as we all know that a major percentage of corporate advertising belongs only to TV media, newspaper ,radio ,online banner ,roadside hoardings etc.
And at grass-root level small traders advertise mostly through word of mouth, a costly panel ad in any irrelevant yellow pages having several thousand pages in which its nearly impossible for a customer to
Even find something what he is looking for
And hard to mention with details of chemicals along with specifications what a traders want to sell .
TV ads are charged according to seconds , newspaper ads are charged according to cm²
Also yellow pages ads are charged according to cm² and no of lines .
But do we call this advertising:
The basic rule of advertising is that it should be informative, does these ads gives any info about seller, apart from that he deals in chemicals, and his contact details.
Question arises are :-
What chemicals?
Is he a reputed/genuine seller?
Does he have the product I am looking for?
Will he send me right quality product delivery once I order him or give him advance payment? And timely delivery?
What are the specifications of the product he is selling?
Picture of his products?
Picture of his establishment?
No of employees working?
Third party verification?
Laboratory testing certificate ?
All these verifications can be done by calling him and wasting a lot of time in the getting these petty details from that seller which wastes time of both seller and buyer .
That’s the point where information technology can help us in making things simple only at the click of a button.
At Chemsquare.in our main aim is getting in to these details of each and every online and offline transactions taking place through our portal and giving our clients the sheer pleasure of information technology and convergence through various Medias
By :
a)
We help sellers by giving them choice in advt in various media
at cheap prices .
b)
We unite them and their products ,which makes them a one big corporate seller.
c)
Latest techniques of enterprise resource planningERP and customer relationship managementCRM are put together to give maximum benefit to both sellers and buyers
d)
Helping them in procurement of raw-material
e)
Getting orders of their products
f)
Meeting between buyers and sellers online and through sms and handling various correspondences in between. Thus cutting transaction time to the lowest
Author Resource:-
CHEMSQUARE.COM is a b2b trade portal having it's focus on chemical industry by giving proper platform to exporters, importers,small & medium business enterprises to engage in high yielding greater profits from both local & international business .it's web2.0 features ensures growth & collaboration.
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